Carnegie Learning is a company that’s helping students of all ages learn content online. We asked Jill Lartigue, Vice President of Product Marketing & Digital Strategy at Carnegie Learning, for some insight on her company’s background and how this future of learning reaches the users in varied ways.
Who Invented Carnegie Learning Online
As more and more higher education programs moved online in the past decade, many of these programs quickly reached a point of using virtual learning on behalf of those who chose not to attend in person. One of the companies focusing on this important market is Carnegie Learning, a Boston-based education technology company focused on teaching quality students-level online.
The company’s services are offered in multiple markets, including the University market (primarily institutions located in Massachusetts and Florida), as well as the professional learning community (K-12 programs such as those in online business). Some of its services are somewhat “unbranded” — essentially, it doesn’t sell its name, products or other services.
“We call this ‘land-grab,’ where they come in [and] try to take advantage of a new technological paradigm in hopes of capturing market share and market value,” explained Lue Menin, manager of market insights for the Carnegie Learning webinar. “These companies use a number of different models to try to get at the market.”
“Some people think that ed tech is all about taking and selling learning content, but the reality is that there are two types of offerings: branded and unbranded.”
Menin says that branded programs are those in which the company’s video technology is used. These include credential programs, especially K-12 programs. These programs typically use Carnegie Learning’s technology to help students identify answers and explain concepts. The technology is used both by online and offline instructional materials providers, such as textbook publishers and online course platforms.
“This way, the online provider can afford to be a vertical market player, using their resources to create their own content, but then take the videos and link them to live, in-person instructors,” Menin noted. “The other vertical market is the verticals that [develop] and create the content.”
Carnegie Learning representatives have also discussed the company’s growth with institutions in higher education. “A key takeaway is how Carnegie Learning has been able to help institutions strategically use video solutions in both their online and offline offerings,” Menin said.
Carnegie Learning’s staff discussed the company’s approach to information-sharing when it comes to connecting professors with students to create more engaging online learning environments.
“Having access to updated information on course specifics and state-of-the-art teaching approaches can make a massive difference in the online learning experience,” explained Roy Beland, MBA coach at Carnegie Learning.
“I’ve used both virtual and co-teaching environments to connect students with teachers who understand their concerns and want to be there for them,” said Beland. “The beauty of virtual technologies is that students are rarely separated from their instructors. And that’s extremely valuable.”
Beland also noted that the concept of educator collaboration on virtual reality (VR) within faculty settings has been growing in the higher education arena. “It’s clear that students are always going to be learning on a practical basis,” he said. “And I think that faculty members who are comfortable and capable of taking on this role are going to realize the importance of doing it. It is equally important that faculty members take pride in being in charge of a class or unit, but not so much that they use the class as an excuse not to interact with students.”
“In many ways, the traditional route of teaching and learning can be truly painful because [there are] so many other things in the world that impact student performance,” he continued. “A couple of smart teachers can’t be expected to fully address all of them. In a virtual, technology-led classroom, both the students and their professors can benefit.”
“You can track their progress and in some cases, you can even improve that progress. And that is what video-based learning is all about.”
Beland also said that staff at Carnegie Learning often add to the sense of community among professors. “If a classroom can develop a good culture and become a healthy environment for professors and students, we believe that will benefit our students more than anything else.”
In last year’s Carnegie Learning webinar, the “unbranded” approach to market was discussed as well.