Heavier books please.
Which Is True About Online Learning Chapter 3
Online Learning (OL) remains a hot topic among webmasters and content curators of eBooks, articles, and essays seeking monetization strategies. Getting a consensus on what actually constitutes “online learning” in the modern Web era can prove challenging. Some participants on a recent webinar on “Print, eBooks, and Scannable Forms: How to Get Paid for Bringing Content to the Web” conceded that not all online learning is actually there. What is actually there can include learning for money in both subsidized and non-subsidized platforms, a classroom-driven learning environment, a hybrid learning environment, unpaid online learning, and often a full sequence of open licenses. The matter of whether Google Play and Walmart actually pay actual authors for access to educational material has never been brought to light. Last year, Google reportedly indicated that with all the money being pocketed by digital novel authors, not a single writer was getting anything on Google Play other than the “approximate” charge for the software—nearly four dollars for a 7-course bundle. But it wasn’t actually accurate, and Google’s spokeswoman later retracted that statement.
Successful enterprise models on Google Play will allow readers to create their own works and sell them on the Google Play Store. The books are sold directly from publishers, and consumers can easily explore the entire library of the publisher without ever having to “buy” from an author. Sometimes developers even place “Buy” buttons on eBook covers, so that readers can click on it to automatically make a purchase from the publisher.
The books are graded by the publisher after submission, and publishers are compensated a few cents per copy for each edition sold. There’s nothing to stop users from buying multiple editions or even purchasing the entire series if they so choose. With this system, users won’t experience the frustration of having a book purchased for them through the publisher’s outlets but not in the format or price point they are accustomed to from the publisher’s retail stores.
Other publishers also use gatekeepers in their offerings, such as portals or e-insurance platforms. Thus, a reader who can’t find the ebook they want on the Internet, such as through Google Play, shouldn’t be missing out. These “gateways” may provide a “bookshelves” or a “retail” platform for books from a variety of publishers (this leaves out student/instructional materials, as these are not covered in this analysis). People are willing to do a lot of work to get to a familiar search result page, and the portals and e-insurance platforms do all the legwork for you. The gateway doesn’t guarantee you’ll see the book they recommend, but it does ensure that they’ll turn up the app.
Legacy book platforms like Wiley and McGraw-Hill have long been providers of e-learning textbooks. These companies have also generated large dividends for their owners when it comes to the digital edition of their e-books, as they earn money through multiple distribution channels (including Kindle, apps, and search). Wiley has a very experienced and highly-supported faculty publishing staff who focus on creating book offerings for the K-12 market. They have a wide variety of free and high-quality resources at their disposal. For reference, look at Wiley’s “Fall 2018 K-12 Reader Collections.” This summer, Wiley partnered with the official Canadian federal curriculum for its publishing materials, a large deal that has begun to generate bigger bucks from Wiley’s massive cash stash.
More recent entrants to the digital textbook market, like CourseSmart and iWay, are offering multiple revenue streams to their users (such as: publishers, subscriptions, and ads). CourseSmart goes one step further with several branding platforms (including relevant modules on Wiley and Elsevier). This enables publishers to include their curriculum titles in instructor online resources of virtually any design (alternative authoring engines, Good Book Codes, animation libraries, and more). This is intended to satisfy the needs of instructors who wish to extend the power of their instructional content. For ease of use, CourseSmart also makes it easy for educators to customize the content (the desktop publishing-optimized Wiley content being used at the first take-off of this type of collaboration).
One of the largest online platforms, Lifeprint, is a full complement of ebooks, a virtual classroom, and host to excellent lectures from educators of all kinds. Lifeprint doesn’t just play with the marketplace of print to digital conversion, but they empower anyone to create lessons that remain usable in the offline environment. Teaching their products in person does help their customers, since the lessons themselves are structured around live collaboration. However, the biggest customer incentive is to create