Online marketing isn’t new. This is becoming even more apparent in an already over-saturated market.
Where Should I Start When Learning Online Marketing
I just finished reading a document for an online marketing course and realized that we would have a lot in common when I take online marketing next year. The document has taught me some strategies I will be following when I take this course next year. It can be quite useful when learning how to take online marketing. It’s great when you first start out trying to educate yourself. Making the initial investment to become better at your craft of online marketing means that you will now be able to profit more from it. I understand that there are many, many websites out there that offer online marketing courses. These are the ones that I think are the best.
Creating Intelligent Content
Content marketing is where you put together any number of informational pieces that people will find useful. They could be posts, blog articles, videos, text, newsletter content, webinars, emails, and much more. This is important in building a strong following for your site. Create specific content for each audience you are targeting. This can be: the general audience, the tech audience, the influencer/keyboard friendly audience, the community of like-minded people who value your integrity, and much more. This will help you as you build your audience, and maybe even lead to them turning into customers or prospects for you in the future.
Commenting On Blogs & Social Media
I recently read a great article on The Next Web by Joanna Ormiston that should be a must read. Joanna took a look at the thinking behind active blogging and took an objective look at all of the different areas of active blogging. It covered the opinion sections, sponsored posts, monetization, how much money you make per visitor, etc. This is good to know. In addition, it breaks down how blog comments work. It also provided a list of great posts that people should read right now.
One thing to be aware of is the following: Blog posts that contain personal information can be tracked by sites like Google or analytics websites. This can negatively impact you, and this is something you should be aware of if you want to keep your personal information private. It’s one thing to share stuff like your favorite color, your last vacation, or your daily routine. It’s another thing to share something where someone can also track your location as well. This is one area that I would avoid as much as possible.
Integrating Your Alliances
One of the ways that I grew my online marketing sales career was to be in the right alliances. I was in the right agencies where I could get my name out and showcase my work. I was in the right partnerships with people to get things started. I believe that many folks aren’t taking this aspect into consideration. For instance, my partner and I have been teaching a lot about producing content in the ebook we publish. It’s been quite popular, but we both don’t realize that there’s now a record stores out there. These record stores will use my eBook with my marketing for their stores. This is an area that is now seeing a big resurgence in the publishing world. There’s a real trend happening in this industry. If I don’t jump on this trend now and get my eBook out there, it could be a very long time before I see the opportunity. With all that said, be sure to not only learn about and grow these things, but know that you have to have your brand at the forefront when engaging in them. You don’t want to just be discovered as a brand by these outlets, you want to be the brand that rules them.
Working in the Media
If you have already seen me at a networking event, you have seen me offer to help a speaker with their social media. I’ve also written about events that I will be attending. Remember: this is a smart way to see whether someone is an ideal customer for you. If they do have an interest in your content, it will probably mean that they have an interest in having your content directed at them. This is a great way to grow your online marketing, and potentially your brand’s presence in the media world. Just make sure you’re not wasting your time, or undermining the very thing you’re trying to build.
When people are creating social media and marketing strategies, there are many ways that they can grow their followers and how they can measure the success of that strategy. Getting these things right can help you grow your business, and in turn your online marketing reputation. Some of the things you may want to start with when your first starting out online marketing are: