On a new episode of Brain Byte, Lying, Vampires, and Superheroes, Nathaniel spots new communication trends in learning styles. When you see a computer graphic (usually a lot of letters and numbers), know that you’re getting a prompt to think about the concept in your head.
When Graphics Improve Liking But Not Learning From Online Lessons .
In learning today, you get what you pay for. For example, most people prefer animated GIFs versus boring text messages when they’re trying to message someone with a long lasting connection.
The cost-effectiveness of text-based communication will never come close to that of GIFs. The increasing appeal of a wide range of visual media will forever put a wedge between text and visual media.
Learning isn’t a string of text bubbles with full paragraphs, it’s a tall stack of elements interweaving into one coherent image.
Getting rid of the text is what consumers want, and growing the information in your dashboard (think your website) will be the first way to adapt your design to meet consumer demand.
GIFs Are In-Depth Encounters with Images
GIFs start out as incredibly short moments in the real-world. Humans, on average, hold 24 G-force responses to GIFs, creating longer interactions between your audience and your content.
Image Content is Complex, Delicate and Beautiful
Visual content is so deeply entrenched in our culture, communications designers tell us that the phrase “stylized” shouldn’t be used to describe the content you’re bringing to your viewer. Instead, try putting a word on the experience you hope your viewer will have. Is it something you can expect to see? How likely is it to happen?
It might take someone some time to fill in the word, but ultimately, it’s safe to assume it’s something you want your audience to respond to.
When Composed Correctly, GIFs Stimulate the Emotional Brain
The human brain is broken into two parts, the visual brain and the emotional brain. The visual brain’s default mode is to see or feel. On the other hand, our emotional brain is interested in what we believe are new stimuli or something that will make us feel happy or scared.
When we consume video content in the form of images, the brain is literally choosing which stimuli to respond to based on its response to what we perceive as the immediate stimulus.
GIFs provide an alternative. When they’re authored properly, they help to lessen the time it takes for people to complete the transfer of information from script to vision. As user-generated content becomes more popular, animated content will become even more important.
GIFs Are Entertaining and Actionable
The GIF body itself has been instrumental in social media’s rise in popularity. And this phenomenon has even made its way to cyber security.
Until the advent of Apple’s Memoji, a flat iPhone emoji was the only way to replicate a facial expression. Linguist Alberto Reibel has always believed that online bullying begins with an offensive GIF.
Fortunately, more than two decades after the report’s publication, Apple has recently added a facial recognition feature to their iPhones. Now, all online bullying can be halted with a simple, state-of-the-art GIF.
GIFs Create a Better Online Learning Environment
Contrary to popular belief, online learning is just as important as continuing education in the real world.
Educators used to note that the difficulty of maintaining the following online schedule, whether a teacher or a single student, only heightened the drive to have all of the information in hand.
GIFs are not only effective as a verb, but also as a noun. A GIF provides every resource with a succinct summary of the task it’s designed to teach a student.
GIFs Lead to Knowledge Superior to Text Messaging
GIFs are also one of the most efficient and effective learning methods ever devised. Data from the University of Oxford indicates that for most individuals, GIFs increase the total number of knowledge learning moments from 1.6 to 12. In other words, your learning rates improve by 26%.
Increasing your learner’s knowledge level is about much more than quantity. It’s about cultivating a deeper understanding of each key insight. When you’re teaching a very large audience in a short period of time, the biggest motivator is visual content.
GIFs Provide Simpler, Convenienceary Emotional Feedback
GIFs provide a consumer a short burst of energetic, visually based feedback. When you have a large group of people learning the same material together, you can cut over-rides down to only one or two lessons per week.