Online learning is going to be huge – and we’ve got some sexy proof of why.
What Is The Icon For Canvas Online Learning
We have seen and heard many speakers, authors, and celebrities speak to the audience about bringing authentic, engaging content and experiences to their audiences. The same thought process should apply to educational content.
There are tons of companies out there doing this. Zendesk (ZEN) has an entire business that centers around educating brands in how to listen better to their audiences. Evernote has done a great job in bringing a modern spin to the idea that with technology and continuous learning, everyone should have access to a personalized learning experience at any time, regardless of location.
It’s worth noting that Adobe (ADBE) is also in the segment with efforts to enhance learning and integration across mobile platforms.
So What is the Icon?
It is the tag for the platform to guide learners in the proper path to mastery and personalization. As each app uses the brand user interface, it will be branded with an icon on the bottom. The mobile app icon or the core website icon will be similar and bear the same word icon.
The Icon Logo
Sometimes the word is just made into a picture on the website. This allows the user to know what is going on and not miss a beat. This is part of the power of being human and having this personal connection.
The use of the word ‘beginner’ is an interesting representation of having the simple interaction of an icon or picture to guide them to a command. This is part of the experience.
Creating Objective Examples
The idea of creating an example and telling people exactly what they need to understand is the power of the touchpoint. This is when guiding a brand to better understand their audience and can lead to action and relevance in place of generic advice and information.
When you are done explaining the app or website experience there is an opportunity to pull out an execution of the example that may utilize product, function, industry, or various ways of teaching. While I do get pointed out as I reference examples in the comments, it is not the case for myself. I think it is the best way to be able to see the path you are on, and I think it is the thought process you should have in mind.
Find a position where you can foster this thought process. The idea here is in essence creating a group or audience that can benefit from knowing more. Often as we learn more we will make errors and therefore want guidance that will help us grow. The use of the word ‘beginner’ is a demonstration of that instinct you have to first understand. Also, note there are lots of videos out there on different aspects of the brand or products you have. Videos are great for segueing from the tactile experience to the type of learning you are bringing to your audience. It’s a challenge to find a place to feel comfortable within what the brand is trying to convey to you. I prefer to bring what I am feeling in the moment to the surface when creating the virtual or physical world. The end goal is always genuine and unique experiences for a personalized touch to the customer. The first step of most of these classes is to feel welcome. Making this step work is half the battle.
One last point I want to make is make sure you have a clear understanding of what you are advertising and marketing to your customers. This leads to becoming a part of the customer’s journey in order to find the common ground and being able to continue to learn from your customer. Remember, with the power of the touchpoint, the more you help people learn and progress, the more common ground you have. The more bridge you create the easier it becomes to get back into the moment when they need you.
Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.