Impossible to deny: the internet has made us all risk-averse. A few days ago I read something that perhaps deserves to stand out as one of the strangest articles that I’ve ever come across.
Opinion Spot Fake News By Learning How To Search Online Imformation Pdf
I will not be breaking any laws by teaching this topic, I’m just concerned that in today’s society, online adverts promoting positive news seem to beat out negative ones.
Bad news simply gets worse, add on top of that, politicians telling lies about elections and you’ve got fake news, which is a difficult one to truly break.
Anyone can click on an advert, from supermarkets to hotels, banks to tech companies but for some reason, journalism tends to get written up on the first page for others who have “forgotten” about the entire legal process.
Example 1: This advert: “your favourite pubs are open again”. But is it? That has to be an important advert with clear detail to indicate the businesses worth a look. I will try my best to avoid fake news, but of course I can’t say I’m not constantly confronted with advert spam. All I can do is try my best to educate others.
Example 2: On a different topic, the same company is advertising a new smartphone. Come December, they will probably not carry the app, and the advert won’t crop up anywhere else either. Let’s say it comes to the attention of my friends, who see the advert, are they then going to call their bank to switch their overdraft to improve their credit score? As a consumer, that would be a great idea, but we could definitely never do that.
If you Google a company name, there is of course a list of their products and online feeds you can check on what they’re advertising (at least, if it’s a reputable company).
If you look up Tesco, you’ll find that the grocery chain does have many advertising forums, such as on Facebook, but you’ll not see a vast amount of negative ads on there, most advert spam on Tesco is shady and lies.
Similarly, if you look up Samsung, there aren’t so many advertisements found on there, but that doesn’t mean they only sell poor quality phones. I doubt you’ll see this many Apple ads around, but that could be because they make great products.
Essentially, all these companies were found to be selling cheap, inferior goods, and perhaps these advertisers did not want their negative stories spread? One of the more effective ways to get people to try a product and see how the quality of the product compares with another is to make an advert. However, apart from their previous statement, I am not sure that they have fully understood what they have done. They should have thought about how to counter the spam bots they faced, in order to combat the outcome of online advertising.
Most of the ads that use fake news constitute something from social media outlets; instead of an established big corporation, they could be users (users, not spammers) filling up their feed to have a bit of fun, and others need to watch themselves as they share these messages, with advertisers competing to attract more users.
But what about more political or corporate advertisements? Should there not be an equal chance for those to get a positive result, in terms of political outcomes or small businesses’ re-monetisation? No, this is where it gets more troublesome, with everyone, as a society, crying for online advertising to stop promoting fake news. Well, have you ever tried Google AdWords, the leading tools used to advertise anything online? Is anyone helping to separate the positive and negative ads? Surely Google know how some of these adverts are going to be targeted?
The fact that the majority of advertisers are corporations pushes them towards creating another class of people who see cheap, dubious marketing, and realise a quick gain, on the back of someone else’s (or Google’s) better morals.
This issue is present, but can only be addressed by any government that applies the law on a level playing field. The same manner of advertising that plagues fashion pages, which simply overlooks that if they spend money, and take steps to educate the public about using these for their best online marketing, goes into much more detail for a small business looking to promote their online business.
However, many would not even know of the legality of these forums. So if there is little point in asking the government to follow the law and help to educate people on how to avoid bad deals online, then this is one area where we, as consumers, could hold companies accountable for the information we are given.