Linkedin partnered with WhatOnlineLearning.ie, a free or low-cost online platform for higher education, to become their official corporate brand.
Linkedin Partnered With Which Online Learning?
Do you have time to network?
Do you have a lot of online connections to market your business? You may find yourself with many services – Twitter, Facebook, Skype, FaceTime, YouTube, Tumblr, Linkedin, Instagram, etc. To list a long list would take up a lot of space so I’ll keep it simple. I’ve noticed, however, that some of the services are far more effective at marketing my business than others. With that said, I decided to put a few of them head to head and see which one is best for my own purposes.
We use it for long reach since the platform offers large audiences and plenty of help in increasing awareness and visibility. For example, I have found that on Linkedin Linkedin – Linkedin has a ton of content targeted to a small business audience and the lowest possible price structure in the business landscape. On Linkedin you will find lots of free content that can help you gain exposure and be a more visible business. If I wanted to drive people to my blog, I would focus on Linkedin where you will find a plethora of free content and help in attracting an audience and attracting leads to my blog.
I do like Facebook. I found on Linkedin it gets my content more exposure. I like to keep things connected. I do frequent Linkedin meetings and too much of that will benefit your business. Facebook is more like LinkedIn with referrals. It tends to attract more business seeking leads. In addition to everything else you will see, the other keys are real-time content, live video, videos and Instagram.
Facebook was the clear winner. In addition to the obvious, keep in mind that Facebook and Twitter are much more open platforms in that they allow you to create multiple accounts and you can connect multiple social media accounts with Facebook. The competition is difficult on Twitter as it can be a bit tedious to interact with such a wide variety of social media platforms. Facebook is much easier.
YouTube is one of the most efficient outlets for your business. I find that it’s focused to drive leads and awareness. Of course most campaigns should involve YouTube, since it’s an open platform. If I wanted to promote my blog I’d use all of the video options but nothing will lead to your customers more than a video. You will see your videos listed in the search results on your Google YouTube tab.
I tend to favor YouTube videos over Vimeo. YouTube does have similar functionality but with one good reason – YouTube videos are embeddable. For YouTube videos you will have tools to make edits or add sharing options such as Facebook, Twitter and other social media. Also, once they’re embedded on social media, you have extra channels for your videos.
I do not recommend taking on Linkedin as a marketing platform as it is a cluttered environment. You get a lot of free blogging, but you don’t see many “video spots.” For example, you won’t see my blogs or Linkedin blog.
The upside to Linkedin is it can set you apart from the competition. When you “share” yourself on Linkedin you can become a visible figure within your industry, your organization, and your personal network. You can also have company-wide and segment-wide pages. There is a Premium option for marketing so if you want to build out your online presence and enhance that can you can do that with Linkedin Premium.
Not every medium delivers for you. Some are easier to manage and others are better for the industry you operate in. Just make sure you have a profile and don’t let it get bogged down with unnecessary services.