Still curious about how the modern internet works? Had nightmares of getting tracked and phished?
Learning How To Hack Online
The Digital Age has shown us that we can do something kind with our online lives. We can access the open web and share information with virtually anyone. This social platform we use at work isn’t just for news and books – think porn! In turn, we are now deeply engaged with the online world and feel connected to those around the world. The result is that technology has fundamentally changed how we live our lives, especially in our professional and personal spheres.
So, what happens when a site loses the trust of the people who use it? You might think they’ll simply go somewhere else to find the same information, but what happens when their site is invisible to them for an extended period of time, and they can’t send in a complaint? This happened to Business Insider’s Matt Rosoff back in September and it’s an important issue worth getting a handle on, because people are losing trust in the way sites communicate with them.
Today, I’m going to look at what the FTC recommends and how it can help businesses combat such threats.
Ease-of-use Web Services have become a standard feature in most business tools. They are a large part of the internet’s web services infrastructure, and allow us to access a wide variety of data, such as files, contacts, and calendars. It’s no surprise that businesses – whether they be sellers, buyers, publishers, employees, or researchers – rely on these services for a lot of their operations.
Business Insider has used Business Insider Hub for years and used its highly secure VPN throughout, and a lot of it for other applications. But after Matt Rosoff turned one way or another off, Business Insider could not reach him. It appears he switched to another site and had his e-mail address change with no prior notice. Business Insider’s technical team tracked down his profile on other sites and his e-mail address was acting as if it never existed, complete with a different company name. This really upset Matt and rightly so.
It’s exactly this issue of “man in the middle” attacks that can cause large numbers of people to lose confidence in what services they use. Many service providers lack transparency about where users are logging in or which services they use. Having unauthorized access to someone’s email account can result in theft of sensitive information. Similarly, it can happen when the provider failed to detect an elevated level of suspicious activity before the attack. After all, companies use systems for a reason – to get responses to their inquiries or adress certain types of issues.
The problem can become a big deal when it affects the way businesses connect to their customers. For instance, LinkedIn has an extensive premium service that allows subscribers to put their own members in the social network, as well as those with an interest in your business. This gives you insight into how your competitors are doing and could end up creating better sales and marketing strategies. However, this premium service also allows members to see people who have already subscribed to your service, as well as track who subscribed recently. One can see which have exposed their computers and sensitive documents online. Security researchers believe that most of the attacks can’t be blocked, so they must focus on how they can continue to serve customers. For instance, these types of attacks could also be avoided by training both employers and employees to click the box on one of their company’s sites when confirming their identity (this helps weed out fraudsters) or by not using the hyperlinks in their notices and e-mails to public web pages.
Instead of leaving trust issues up to the service provider or by adding more measures into the existing marketing plan, businesses should work with service providers that are working to improve both the accessibility and security of their services.
FTC Guide to Workplace Web Services
The Federal Trade Commission Guide to Workplace Web Services outlines four areas where businesses can use web services to protect consumers. They include security and abuse, information portability, integrity and fairness, and design and a smooth user experience. It also provides information and guidance that helps companies plan for and test using these resources in order to meet business needs.
It’s always a good idea to provide employees with a 24/7 Live Chat service. People will ask tough questions and a valid explanation is important. So, if a business wants to have a live chat with employees, it would be wise to include at least one hour of regular calls so that employees can ask questions, which could result in better service and better reports.
Every company uses web services for different things, so you should work with your provider to determine which services are suited to your business and how it can use them to protect employees, increase efficiency, and keep people happy and safe.