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By Amy Murphy, SEOJU managing editor
Competitors of fashion start-ups constantly make the claim that they can offer better apps and apps with less money, than fashion companies who rely on expensive designs and expensive advertising. How do they do it? They do the cool stuff.
They used Facebook, Twitter, and Instagram to promote their marketing and apps, not expensive ads on the New York Times homepage and an expensive newsletter that’s based solely on e-mail addresses.
Tech rivals are starting to take note. And they’re trying to catch up.
Instead of relying on mass-market sites and apps that don’t really solve business problems, and instead of going after fashion businesses with mass-market software that doesn’t really solve business problems, they are going after just one thing: small businesses. Because small businesses.
A growing number of startups — such as CouchSurfing, Pure Storage, and Evenv – are creating software that helps small businesses market themselves, advertise themselves, grow their business, find resources, and figure out where to get the most bang for their buck. Their primary method of monetization is with a freemium model.