Building a business is a fun and exciting process. Buying and selling online is especially fun, because it’s DIY.
Learning How To Buy And Sell Online
The internet is one of the best digital tools at our disposal, so how do you navigate the web and find the best online sellers for your goods and services? We spoke with marketing expert Arianna Conway to find out how to properly profit from digital business by buying, selling, and completing transactions online.
1. Start Out Small – Buyer and seller both know that there is a beginner’s market, in the sense that anyone new to the buying-selling process will need to be very specific on their expectations, or you’ll end up with a lot of ‘I don’t know how this works’ thoughts. Have the buyer and seller start off with the digital equivalent of their standard fashion outlet store, shopping a lot of online sellers that will give you both good information about how things work. You can talk to them about your preferences, and get good suggestions for retailers who will probably satisfy your needs better.
2. Take Advantage of Low Prices – Buying something online is a great way to grab something cheap on a whim and get rid of your item! If you really want something a ‘rental store’ may be the most friendly place to try it first, but with Google or Amazon, there are so many price-trading options there is no need to be overly cautious when it comes to purchasing on the web. Online you will also see some excellent financing options that are advertised as ‘affordable’ and since that’s about all you can afford, that’s actually how we recommend you start!
3. Don’t Forget The Holidays – The holidays can be a big time of sales, as each year retailers across the board try and get their name in front of you during a retail holiday. The first few weeks of the month is a perfect opportunity to look around and find great deals that will net you high savings.
4. Shop Around – Let’s be honest, when you’re desperate to start a new business, you often just need to do some research on all the retailers out there so you can get started. Start out with some testing, that way you have the website and your selling details down pat, as well as a way to sell on your first sale. Having a way to sell anything will make you both a lot more confident when choosing the best sellers for you and yours.
5. Personalize – Each kind of seller you choose will require a different kind of integration into your site. Whether they sell shoes, suits, or accessories, they should feature an element of customization in order to tailor the best online selling experience. Selling online should be fun, and personalizing your website to reflect you and your needs will make it that much more exciting.
6. Sales Differential – It’s also important to understand the differing sales margin that you can expect for shopping online versus elsewhere. Online is a lot more expensive and there are several merchant charges that you can expect. You may choose to discount the revenue that you make directly from the sale, but if you also are buying on commission from your reseller, your margins will need to be in order.
7. Quality Not Consume – When it comes to the resellers that you choose to buy and sell from, try and treat the transactions like you would any physical shop, ordering what you want the same way you would on the sales floor. If you can order cheap in bulk from a reseller, it’ll save you a lot of money, but if you can get the same service in a small batch of several of your favorite items, it’ll be much more exciting. The reason we chose to go with an online reseller over one in brick and mortar is because while their margins are more competitive, the service that they provide is better, in our experience.