Here are some of the best resources to help you make your online platform a success!
How To Start A Online Learning Platform
Being a proud member of the foundation Club Digital For Life (as well as a past founder of CDFoL) I see firsthand how having the right resources can help us grow new audiences and build the community that fuels the evolution of our lessons. I learned early in my startup journey that a roadmap doesn’t always provide all the insights needed to find the answers to the issues you’re tackling. This map will walk you through a step-by-step process on creating an insightful plan to navigate your journeys for the next 15 months.
1. Establish an attainable strategy
My first step is to define what you want to achieve in the near term. If you have a goal of attaining $100,000 in revenue, for example, you need to think about factors like site traffic, coverage, discussions, tactics to improve SEO, and how to generate internal traffic. Thinking in broad strokes will lead to interesting insights for your journey as a startup. Use this as the foundation for the next steps.
2. Determine audience research methods
Decide whether you will conduct outside research or rely solely on existing media coverage to figure out what your audience wants. If you’re in the interview and research business, ask your mentor, competitors, or community to give you feedback and help you set an objective. If you choose to ignore external questions you can also conduct a survey and design a custom question or framework to gather insight. Create an optimal interview practice and use data from your workshop series to fine tune the approach.
3. Begin building the story
Having an objective in mind for what you want to achieve will help ensure you are clear about the course of your journey and the unique opportunities you plan to explore. Identify the stories you have developed the most and the topics that continue to inspire you the most. Think about talking points that reflect the content of your workshop series, industry trends, and why a speaker, product, or service is truly at the forefront of how you see the world changing. Start your story with action and the end in sight.
4. Document successes
Write down what you’ve learned so you can easily refer back to it. Never be afraid to ask, “What happened to these ideas,” or “What wasn’t available at this point, or this person went onto something else?” Journalists always spend time writing about the best things in their industry and they’re all-too-happy to share their (hopefully helpful) insight with you. Track the accomplishments and what worked!
5. Find active partners and supporters
I always tell entrepreneurs: if you have the challenge of building a platform, it’s not enough to work on getting your story out there. You need to be promoting the process of people gaining resources, becoming users, and forming an audience. This route creates the ground floor of engagement and will motivate you to become the best you can be. Tap into the largest potential partners within your industry in order to put your brand at the top of the stack.
6. Invest in a way that’s authentic
Life’s too short not to share your experiences. The best way to provide insights is to show us your tireless work, family, and business. Take the time to fully immerse yourself in the communities that you work with. Give it the time it deserves and use it to create influencer content. These people matter when it comes to a marketplace focused on being accessible and transparent.
7. Be consistent
Make your messages easy to find, share, and follow! During research, question your assumption as to whether and how people are interested in the things you’re promoting. Review and revamp your messages regularly. If you’re building your brand, always wonder if your writing makes sense. Is it simple to understand? Is it speaking to the essence of what you want to achieve? The larger the voice of your message and the more focused it is, the more impactful you’ll be. If you feel the need to regularly evaluate your content you’re creating, use Peak Performance Storytelling to help guide you along this journey.
8. Personalize the experience
When a student takes a course I teach, I get feedback. During that process I also hear about their personal goals. When you begin to “personalize the experience” by showing the student they’re capable of learning, whether by engaging online or on campus, you’ll engage with the consumer in a meaningful way.
9. Leverage influencers
Interested readers ask trusted questions and join conversations that shape your story and reputation. Grab influencers online and lend your voice. The more you engage with the community and its leaders, the more people you’ll be able to reach. This is what business people do, it’s a system built on demand