Online marketing strategies are in need of a boost right now. You’ve heard us talk about it before.
How to Market Your Business Online
It’s good to start with a domain name. Why? Well, because it’s the first thing anyone comes across on the Internet, and other search engines are more likely to direct them to you if you have one. It’s also a good idea to get a good URL for your company. That’s about it, but don’t forget to pay attention to the search engines, because they’re going to decide pretty quickly whether or not to assign you a website address. With that said, here are a few additional things to keep in mind as you begin to market your business online.
Review and Unreview Your Title Page
We all know what “Get started on your business online” means when someone says it, but often people assume that when they say it on the internet, they’re just going to click a button and enter “Get started on your business online” as the URL. Unfortunately, that’s not going to happen.
While you can definitely provide some sort of directory or webpage for your business, you’re going to have to deal with just an internet address or a placeholder such as “Get started on your business” and give people a reason to seek out your address. Go over your title page and review what it says, you might discover that you don’t need to.
Add Something to Your Company Website
Always include a link to your company website on your business card, and it’s also nice to have that link on your business cards as well, since it will give people an excuse to click your URL. Remember, the more you link to your website, the more people are going to come across it and search for your business online.
Location Based Tracking
Not sure if your website is set up for location based tracking? The Federal Trade Commission has some suggestions that you might want to think about. For example, if you keep records of all of your potential customers’ activity on your website, you might want to think about when you’re doing so. You could end up not revealing your location to some customers if they’re looking at your website during non-peak times.
Keep it Simple
The saying goes “Less is more,” and that’s exactly what you should be doing with your business websites. Don’t overwhelm your potential customers with too much information, they’re not going to spend their time on your site looking through the various types of accounting or design software you have. You can be more efficient with your marketing if you’re not trying to complete all of the necessary paperwork.
The internet has changed the way consumers make purchase decisions, and many of those decisions are now being made locally as opposed to across the country. You don’t have to try and expand your market by branching out from your state to another state, the internet has made it easier for anyone to do that. Make your website accessible to your local area, that way you may be able to reach people who don’t have a set location of where they live, but do live in your market.
Focus on Content and Your Relationship With Consumers
One of the most important things you can do in the early days of your business is to just start writing down everything you do. Check the search engines to see how relevant your content is to the keywords you’re using. Keep your website up to date and try to keep it clear, concise, and easy to read. Most of all, avoid the word “how” and instead focus on helping people. Find new ways to engage with your customers, and keep talking to them!