Online learning—I’ve never been a big fan, partly because of all the work involved, but mostly because I never felt like I was getting a good grasp on what the University is about. Who teaches these online courses I don’t know (and if I did, who could they afford to pay?
How To Get To Online Learning Clean Harbors
As a savvy social reader, you probably know what I do. I’m a sign blogger, I scour industry trade publications for strategies and perhaps most importantly, I completely understand video.
How did someone who is so busy finding time to watch viral videos become a video blogger in my life? Easy.
I dabbled at my earliest teenager years in Intro to Computer Science classes in high school and classes have never been the same since I finally pulled myself out of high school and focused on my computer science career.
From my own time on the fast track, videos have always been a way for me to geek out. My floor buddy Steve had a channel on High Tech Video in high school and our communications went back and forth from our school year in IT to our dorm years in Mac Arts and then in Sales.
These video collaboration experiences gave me an intuitive feel for how to build one-on-one and community video platforms. I know the minute you realize someone wants to do a video tutorial for help, you are in.
In the early years of the Mac App Store, I actually developed a professional looking YouTube browser called Gatekeeper. It built on my knowledge of creating effective video blogs, creating samples and building automated authoring tool modules. While I knew that what I was building did not work, I could keep building features as users demanded them. The things I was building were generally extensions of video tools that were sold on Mac App Store to help users navigate the Mac App Store. What was once my first-born child actually became the answer to making users navigate a new experience like a web browser.
Here are a few lessons I learned about creating video tutorials for professional YouTube viewers, and it’s not about leaving your YouTube channel to go to the store.
Create video tutorials on your best-performing video features and most popular channels. If your original YouTube channel is not doing well, it’s time to take a look at your marketing strategy, schedule, branding and channel management. Consider these lessons:
Review your channel promotions: How often, on what days, what channels, how they are promoted and what types of videos were they for? Are they targeted to drive people to your channel site? Build these lessons into your original video tutorials so people will naturally refer you to them when they are searching.
Take an inventory of your videos: Take inventory of your top videos from the Google Play store. Think about ways to improve that title and description. An example: Rather than say your topic is “Fitness with Katrina Petrie” in the title of your video, why not say “Fitness with Katrina Petrie!” or “Fitness Fitness Week”. This kind of description will get your message across with a minimum of detail but importantly, people will consume it and they will like it.
Look at search numbers: Here’s an example: If your channel has quality content and searches are going up, are you spending resources on growing those searches? Advertisers don’t mind numbers like 50,000 and up because as long as the network of people in front of those searching is sustainable, it will attract advertising dollars.
Gain insights on how to achieve engagement through ranking from Searchmetrics – — Searchmetrics is a search analysis and data platform with more than 75,000 end-users in place. By expanding our team of SEO experts and finding like-minded experts outside of the tech industry we were able to gain insights that enabled us to improve the user experience of our video tutorials.
Succeed in the long term with customer insights. Although we currently have a great following of the students we had at TechShop, there are lots of schools and businesses that are looking for content for their channel sites that may not initially be as demanding. As we build our audience of ideas, be sure to find out what works and what doesn’t. This means not just listening to the zillion people you know out there, but who do not know you yet. Then get your followers and supporters to give you tips and tools that can help you achieve that goal.
Now, rather than trying to make someone’s day by letting them simply answer a question for a video, get them to give you a better idea of what will work best for them! This is the key to creating these one-on-one video lessons for customers.