Are you ready to be #STXYW? In this YouTube Influencer Marketing 101 video, Roy and David Gardner, the co-founders of Tout Marketing, explain why and how Internet marketing will boost your business.
How and Why Internet Marketing Will Boost Your Business
There’s no doubt internet marketing is the next big thing in marketing, especially when it comes to companies large and small. With more and more advertising being dominated by paid search, social media, and email marketing, there’s a lot to learn about how to make the most out of internet marketing. You can learn to market your products and services online, gain exposure, and drive revenue.
To bring you up to speed, here are some important things to know about internet marketing.
1. Providing Unique Marketing Content
There are many different methods for website owners to promote their sites. Most websites have basic, attractive pages and pages of content. However, from the moment your visitors land on your site, you’re going to want to move them further along the page and back to the main page. You’re also going to want to move them back and forth from one aspect of your site to another.
You’ve got your favorite photo, a list of frequently-visited links, and a detailed description of the website you’re building. Regardless of what you use, make sure the product or service is something your visitors will appreciate. Everyone has a different opinion on the best way to do this, but the important thing is to make sure you’re delivering unique, relevant, and interesting content.
2. Consistently providing a platform for your site visitors to interact with you
During the point of contact with your visitors, don’t hesitate to offer their contact information to them. With digital marketing, a lot of your visitors may be sending emails to one another with their suggestions for products or services. Keep the email open as long as possible, and make sure you reply to those who contact you. This is an easy way to keep your visitors active and interested in your site.
3. Creating relationships with your visitors
Although you’re a great web content provider and you’re constantly providing useful information, you must build meaningful relationships with your visitors. You must keep them engaged, even after they’ve made the decision to leave your site. That’s why, whenever you set up a contest on your site, have contests for all of your visitors. This way, they’re going to be more open to your future offers.
4. Thinking about the bounce rate
Bounce rate is the number of visitors who leave your site without coming back. Anything lower than 50 percent should be considered good, and anything above that is going to indicate a very high level of user satisfaction.
Make sure you’ve really evaluated the bounce rate for your visitors, and then be sure to try a number of different initiatives that will help with this number.
5. Giving your visitors a choice
It can be hard to make a business decision when you know you’re going to sell something, but your visitor may not want to. This means that you need to set up some kind of opt-out mechanism for your visitors. Your visitors may need to be given a choice between buying something and also getting a coupon. By making customers understand how important it is for them to choose the right offer, you’ll be encouraging a high rate of purchases.
6. Selecting the right messaging
The best way to connect with your audience is to include your message in a manner that is high-impact, and you’ve got to make sure this is truly the message you want to convey. Use video and social media to promote your products and services, and you can use everything from slideshows to podcasts. Use these technologies to reach out to the target audience.
7. Giving your visitors options
It’s not enough to say what you’re doing for your customers. Make sure you set up different options for your visitors. The more options you give your customers, the more likely they are to purchase. In this way, the less consistent your messaging is, the more likely you’ll be able to increase conversion rates.
By implementing the internet marketing strategies listed above, you’ll be able to increase the number of leads you receive and establish an effective communication system with your visitors. Whatever you want to do, internet marketing is a great way to make the most of your business.
If you’re a small business owner, you have the opportunity to take control of the message you’re spreading and that’s what internet marketing is all about. If you’ve got a big corporate marketing company trying to promote your site, you’ll still be one of the biggest winners. The internet can be your friends, and if you take advantage of all of its possibilities, you’ll be in an incredible position to create a great business that will continually grow in the future.